Privacy Policy

Welcome to yarrowium.com (the “Website”), a blog focused on real estate development, market analysis, and industry insights. We respect your privacy and are committed to protecting any personal information you share with us. This Privacy Policy explains what data we collect, how we use it, and your rights — especially regarding cookies, analytics, and third-party advertising.

This policy covers all visitors, subscribers, and commenters. This is a blog, not an online store. We do not process payments, store credit card numbers, or maintain shopping carts. If you have questions, contact us at the email above.

1. Information We Collect

1.1 Information You Voluntarily Provide

• Contact form submissions: When you use our contact form, we collect your name, email address, and any message you include. We use this solely to respond to your inquiry.
• Comments: When you leave a comment on an article, we collect your name (or pseudonym), email address, and the content of your comment. Your email is not publicly displayed; we use it to verify your comment and to notify you of replies if you opt in.
• Newsletter sign-ups (if any): If we offer a mailing list, we collect your email address and name to send blog updates. You can unsubscribe at any time.

1.2 Information Collected Automatically

• Cookies & similar technologies: We and our third-party partners (including ad networks) use cookies, web beacons, and device identifiers to recognize your browser, remember preferences, and deliver relevant content and ads.
• Analytics data: We use Google Analytics (or similar services) to understand how visitors use the site — pages visited, time spent, referral source, and approximate geographic location. This data is aggregated and anonymized where possible.
• Log files & device information: Your IP address, browser type, operating system, and referring URLs are automatically recorded by our servers and analytics tools.

2. Cookies & How We Use Them

Cookies are small text files stored on your device. We use the following categories:

• Essential cookies: Required for basic site functionality (e.g., comment session management, security).
• Analytics cookies: Help us measure traffic and improve content (e.g., Google Analytics).
• Advertising cookies: Used by Google AdSense and other ad networks to personalize ads, limit how often you see an ad, and measure ad effectiveness.
• Preference cookies: Remember your settings (e.g., dark mode, commenter details).

You can control cookies via your browser settings or by visiting aboutads.info and YourOnlineChoices.

3. Third-Party Advertising & Personalized Ads

Google, as a third-party vendor, uses cookies to serve ads on yarrowium.com. Google’s use of the DoubleClick cookie enables it and its partners to serve ads based on your visits to our site and/or other sites across the internet. You may opt out of personalized advertising by visiting Google Ads Settings.

Other ad networks we may work with (e.g., Mediavine, Sovrn, or Amazon Associates) also use cookies for ad targeting. To opt out of interest-based ads from participating companies, visit:

• aboutads.info – Digital Advertising Alliance
• Network Advertising Initiative opt-out
• YourOnlineChoices (EU)

Even if you opt out of personalized ads, you may still see non-personalized ads (e.g., contextual ads based on the page content). Opting out does not block ads entirely.

4. Analytics Providers

We use Google Analytics (and possibly other analytics tools) to understand site traffic and user behavior. Google Analytics collects anonymized data such as pages visited, time on site, and browser information. Google may use cookies to analyze this data. You can learn more about Google’s privacy practices at policies.google.com/privacy and opt out via the Google Analytics opt-out browser add-on.

5. Comments & Contact Forms

Comments: When you post a comment, we collect the data shown in the comment form, your IP address, and browser user-agent string to help spam detection. An anonymized string created from your email address (a hash) may be provided to the Gravatar service to see if you are using it. After approval of your comment, your profile picture (if any) is visible to the public.

Contact forms: Messages sent via our contact form are kept confidential and used only to respond to your request. We do not sell or share this information with third parties for marketing.

We use Akismet or similar anti-spam services to evaluate comment submissions. Data submitted (including name, email, IP, and comment content) is sent to the anti-spam provider for automated checking. See Akismet’s privacy policy for details.

6. How We Share Your Data

We do not sell your personal information. We may share data in these limited circumstances:

• Service providers: Analytics (Google), ad networks (Google AdSense, etc.), hosting, and anti-spam services. These providers are contractually bound to use data only for the services they provide.
• Legal compliance: If required by law, court order, or to protect our rights.
• Aggregated data: We may share non-personal, aggregated statistics (e.g., “3,000 monthly visitors”) publicly or with partners.

7. Data Retention

• Comments and their metadata are retained indefinitely so we can recognize and approve follow-up comments automatically.
• Contact form submissions are stored for up to 12 months, then deleted.
• Analytics